Strategic Communications Growing Role in Newspace Michel N. Daily, APR The emerging space industry (aka Newspace) represents a dynamic and rapidly evolving sector at the forefront of technological innovation and exploration. It encompasses a diverse array of activities, including satellite deployment, space tourism, asteroid mining, permanent habitats...
Article originally appeared on exterrajsc.com in June 2023. The Space industry is not immune to the impact of bad publicity. As the Space industry grows and matures, bad news is going to increase as seen in the following headlines: Virgin Galactic spacecraft crash kills pilot Will...
Strategic Brand Management is the disciplined process of building, measuring, and sustaining a brand’s value over time by aligning it with business goals, audience needs, and market dynamics. It involves the deliberate development of brand positioning, identity, and messaging to create meaningful differentiation and foster...
Why Communicators Must (Finally) Embrace the PESO Model By: Gini Dietrich | January 5, 2021 |3 Comments Welcome back, everyone…and welcome to 2021! While I don’t have high expectations of the first six months of this year, there IS a light at the end of the tunnel....