Brand & Product Marketing

Branding not only creates loyal customers, but it also creates loyal employees and supportive stakeholders. A quality brand gives people something to believe in and something to stand behind. It helps employees understand the purpose of the organization they work for. Our clients are often surprised by the possibilities we present to them; by thinking outside the box.

Brand Research

Brand Strategy

Brand Identity

Brand Engagement

Branding Team Coaching

“Branding is the process of connecting good strategy with good creativity.”
– Marty Neumeirer, Author of The Designful Company

Why do you need a branding specialist?

When no one knows about you or your products and services our CMI branding specialists can help you become noticed in your industry! A branding specialist helps you build a new brand, re-position an existing brand or shine up a fading brand.

The branding specialist provides analysis, solutions, and general marketing expertise for companies to sell their products services. They do this by analyzing the brand and seeing how it performs against competitors. Communication Metrics helps you manage the perception of your company, your products and your reputation.

  • Target Audience

    Determine Your Brand’s Target Audience(s)
  • Research

    Research Brands within Your Industry Niche
  • Outline

    Outline the Key Qualities and Benefits Your Brand Offers
  • Create

    Create a Narrative, Brand Message and Elevator Pitch
  • Build

    Build a Branding Plan
  • Spread the Word

    Spread the Word about Your Brand Throughout The Space Community
  • Integrate

    Integrate Your Brand into Every Aspect of Your Business
  • Sustain

    Sustain Your Brand Building Program
  • Measure

    Measure Your Branding Program Effectiveness

How We Measure Branding Performance


Cost Savings

Leads Generated

Market Share

Customer Loyalty

Hire us for any scope of work

Team Coaching
Short-Term Tasks
Recurring Projects
Full-Time Contract Work