The Role of AI in Branding Strategy Michel N. Daily, APR AI plays a significant role in supporting various aspects of brand strategy, including design, planning, implementation, and evaluation. Here is a breakdown of how AI contributes to each phase: Click Here to read more....
Integrated public relations and marketing communications (IPRMC) is the process of telling your story across a variety of channels (i.e., TV, radio, web, social media, etc.) to drive higher customer engagement for your organization’s products and services. Communication Metrics uses a disciplined process that starts...
Why Stakeholder Relationships are Important to the NewSpace Industry Not only public relations, not only strategic communication, not only marketing; Stakeholder Relationship Management defines and shapes NewSpace communications . Satisfied and engaged stakeholders, holistically supported, result in more influence, more partnerships and more revenue for your...
Space industry leaders, influencers, champions, and communications professionals need to embrace the idea that incorporating digital marketing, public relations and strategic communications tools, tactics and processes in a comprehensive stakeholder relationship management program builds awareness through more effective and efficient branding, improves engagement and support...