Integrated public relations and marketing communications (IPRMC) is the process of telling your story across a variety of channels (i.e., TV, radio, web, social media, etc.) to drive higher customer engagement for your organization’s products and services. Communication Metrics uses a disciplined process that starts...
Media
Why Communicators Must (Finally) Embrace the PESO Model By: Gini Dietrich | January 5, 2021 |3 Comments Welcome back, everyone…and welcome to 2021! While I don’t have high expectations of the first six months of this year, there IS a light at the end of the tunnel....
Why Stakeholder Relationships are Important to the NewSpace Industry Not only public relations, not only strategic communication, not only marketing; Stakeholder Relationship Management defines and shapes NewSpace communications . Satisfied and engaged stakeholders, holistically supported, result in more influence, more partnerships and more revenue for your...
Knowledge Hub, Value of PR / 13.12.2020
The value of Public Relations, Digital Marketing, and Strategic Communications to the Space Industry: awareness, engagement, revenue.
Space industry leaders, influencers, champions, and communications professionals need to embrace the idea that incorporating digital marketing, public relations and strategic communications tools, tactics and processes in a comprehensive stakeholder relationship management program builds awareness through more effective and efficient branding, improves engagement and support...
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