Article originally appeared on exterrajsc.com in June 2023. The Space industry is not immune to the impact of bad publicity. As the Space industry grows and matures, bad news is going to increase as seen in the following headlines: Virgin Galactic spacecraft crash kills pilot Will...
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In January 2023, Communication Metrics Founder & CEO Michael Daily was interviewed about marketing for space commerce on the Ex Terra Podcast. Watch the full interview above, or click here to read more....
Integrated public relations and marketing communications (IPRMC) is the process of telling your story across a variety of channels (i.e., TV, radio, web, social media, etc.) to drive higher customer engagement for your organization’s products and services. Communication Metrics uses a disciplined process that starts...
Why Communicators Must (Finally) Embrace the PESO Model By: Gini Dietrich | January 5, 2021 |3 Comments Welcome back, everyone…and welcome to 2021! While I don’t have high expectations of the first six months of this year, there IS a light at the end of the tunnel....
Why Stakeholder Relationships are Important to the NewSpace Industry Not only public relations, not only strategic communication, not only marketing; Stakeholder Relationship Management defines and shapes NewSpace communications . Satisfied and engaged stakeholders, holistically supported, result in more influence, more partnerships and more revenue for your...