A Renaissance in Branding Strategy Planning and Execution: The Role of A.I. and Prompt Engineering Michel N. Daily, APR The rapid evolution of artificial intelligence (A.I.) is reshaping many Human activities, with branding being no exception. Branding strategy has always been a complex mix of creativity, consistency,...
The Power of Smell in Brand Strategy By Ken Almond, PMP, and Michael Daily, APR A recent Bloomberg article highlighted Crayola's decision to trademark the distinctive "slightly earthy" smell of its crayons, illustrating how sensory branding can be a powerful tool in a brand's strategy. Sensory branding,...
Article originally appeared on exterrajsc.com in June 2023. The Space industry is not immune to the impact of bad publicity. As the Space industry grows and matures, bad news is going to increase as seen in the following headlines: Virgin Galactic spacecraft crash kills pilot Will...
In January 2023, Communication Metrics Founder & CEO Michael Daily was interviewed about marketing for space commerce on the Ex Terra Podcast. Watch the full interview above, or click here to read more....
Integrated public relations and marketing communications (IPRMC) is the process of telling your story across a variety of channels (i.e., TV, radio, web, social media, etc.) to drive higher customer engagement for your organization’s products and services. Communication Metrics uses a disciplined process that starts...