Branding not only creates loyal customers, but it also creates loyal employees and supportive stakeholders. A quality brand gives people something to believe in and something to stand behind. It helps employees understand the purpose of the organization they work for. Our clients are often surprised by the possibilities we present to them; by thinking outside the box.
Brand & Product Marketing
Brand Research
Brand Strategy
Brand Identity
Brand Engagement
Branding Team Coaching
“Branding is the process of connecting good strategy with good creativity.”
– Marty Neumeirer, Author of The Designful Company
Why do you need a branding specialist?
When no one knows about you or your products and services our CMI branding specialists can help you become noticed in your industry! A branding specialist helps you build a new brand, re-position an existing brand or shine up a fading brand.
The branding specialist provides analysis, solutions, and general marketing expertise for companies to sell their products services. They do this by analyzing the brand and seeing how it performs against competitors. Communication Metrics helps you manage the perception of your company, your products and your reputation.
Target Audience
Determine Your Brand’s Target Audience(s)
Research
Research Brands within Your Industry Niche
Outline
Outline the Key Qualities and Benefits Your Brand Offers
Create
Create a Narrative, Brand Message and Elevator Pitch
Build
Build a Branding Plan
Spread the Word
Spread the Word about Your Brand Throughout The Space Community
Integrate
Integrate Your Brand into Every Aspect of Your Business
Sustain
Sustain Your Brand Building Program
Measure
Measure Your Branding Program Effectiveness