A Renaissance in Branding Strategy Planning and Execution: The Role of A.I. and Prompt Engineering Michel N. Daily, APR The rapid evolution of artificial intelligence (A.I.) is reshaping many Human activities, with branding being no exception. Branding strategy has always been a complex mix of creativity, consistency,...
The Power of Smell in Brand Strategy By Ken Almond, PMP, and Michael Daily, APR A recent Bloomberg article highlighted Crayola's decision to trademark the distinctive "slightly earthy" smell of its crayons, illustrating how sensory branding can be a powerful tool in a brand's strategy. Sensory branding,...
The Role of AI in Branding Strategy Michel N. Daily, APR AI plays a significant role in supporting various aspects of brand strategy, including design, planning, implementation, and evaluation. Here is a breakdown of how AI contributes to each phase: Click Here to read more....
10-Step Brand Strategy During an Economic Downturn Michel N. Daily, APR During an economic downturn, businesses often face challenges such as reduced consumer spending and increased competition for a shrinking market. Implementing an effective branding strategy is crucial to not only survive but also thrive during challenging...
Strategic Communications Growing Role in Newspace Michel N. Daily, APR The emerging space industry (aka Newspace) represents a dynamic and rapidly evolving sector at the forefront of technological innovation and exploration. It encompasses a diverse array of activities, including satellite deployment, space tourism, asteroid mining, permanent habitats...