Author: Admin

Value of PR / 16.11.2023

10-Step Brand Strategy During an Economic Downturn Michel N. Daily, APR During an economic downturn, businesses often face challenges such as reduced consumer spending and increased competition for a shrinking market. Implementing an effective branding strategy is crucial to not only survive but also thrive during challenging...

News, Value of PR / 02.11.2023

Strategic Communications Growing Role in Newspace Michel N. Daily, APR The emerging space industry (aka Newspace) represents a dynamic and rapidly evolving sector at the forefront of technological innovation and exploration. It encompasses a diverse array of activities, including satellite deployment, space tourism, asteroid mining, permanent habitats...