About

The Communication Metrics Manifesto

Too many brands drift.
They speak without focus, grow without structure, and engage without connection.
We exist to change that.

At Communication Metrics, we believe brand problems are business problems in disguise. Confused positioning? Weak architecture? A community that never clicked? These aren’t surface issues — they’re strategy signals.

We decode the clutter.
We clarify what matters.
And we build brand systems that work — inside, outside, and alongside your audience.

Because a brand isn’t just a message. It’s a mission.
A structure.
And increasingly, it’s a community.

We design frameworks that bring your brand to life —
Through better decisions, clearer communication, and thriving communities that believe, belong, and build with you.

We partner with brands ready to lead — not just talk.
To become movements — not just messages.
To connect strategy with culture — and purpose with people.

So let’s stop chasing attention and start building alignment.
Let’s make meaning measurable.
Let’s transform your brand into a shared experience — and a shared future.

Meet Our Leadership Team

Mike Daily CMI Headshot

Michael Daily

Founder & CEO

Ken Almond CMI Headshot

Ken Almond

Founder & COO

Our Mission

Our mission is to diagnose, solve, and elevate brand strategy challenges-and help brands grow through the power of aligned messaging, strategic architecture, and brand communities.

We guide mid-sized companies toward brand clarity, internal alignment, and community-driven connection using proven strategic frameworks, actionable insight, and long-term positioning tools.

Focus

Very few branding consultants recognize brand communities as a long-term business asset. Communication Metrics sees brand community as a core strategic lever — not just a marketing trend.

Approach

Where other firms offer general brand development or messaging help, Communication Metrics focuses exclusively on correcting six chronic strategy gaps:

  • Unclear Brand Positioning
  • Fragmented Messaging
  • Weak Brand Architecture
  • Ineffective Differentiation
  • Misaligned Brand Culture
  • Stalled Brand Growth

🔹 Others generalize. We specialize in correction, calibration, and clarity.

Success

In a noisy, fast-moving marketplace, Communication Metrics offers something rare: focused, methodical, intellectual clarity. It helps organizations cut through the fog and speak with confidence.

🔹 We don’t pitch hype. We deliver clarity as strategy.

Specialized

Most branding firms cater to startups or enterprise-level clients. Communication Metrics specializes in mid-sized companies who have traction — but are facing growth stalls, brand confusion, or internal misalignment.

🔹 We don’t build from zero — we re-align and re-ignite what already exists.