25 May The AI Stakeholder: Rethinking Brand Strategy in the Age of Independent Thinking Machines
Not long ago, the idea of artificial intelligence playing a role in brand strategy was confined to algorithms crunching data behind the scenes. Today, something far more interesting is emerging. The rise of independent-thinking AI humanoid robots-machines with cognitive abilities that allow them to learn, reason, and make decisions autonomously-raises a fascinating question: Should AI be considered a legitimate stakeholder in brand development and relationship management?
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