Brand & Product Marketing

Branding not only creates loyal customers, but it also creates loyal employees and supportive stakeholders. A quality brand gives people something to believe in and something to stand behind. It helps employees understand the purpose of the organization they work for.  

“Branding is the process of connecting good strategy with good creativity”

-Marty Neumeirer, Author of “The Designful Company

Branding Services

Our clients are often surprised by the possibilities we present to them; by thinking outside the box:

  • Brand Research
  • Brand Strategy
  • Brand Identity
  • Brand Engagement
  • Branding Team Coaching

Why do you need a branding specialist?

When no one knows about you or your products and services our CMI branding specialists can help you become noticed in your industry!  A branding specialist helps you build a new brand, re-position an existing brand or shine up a fading brand. The branding specialist provides analysis, solutions, and general marketing expertise for companies to sell their products services. They do this by analyzing the brand and seeing how it performs against competitors.

  • Determine Your Brand’s Target Audience(s)
  • Research Brands within Your Industry Niche
  • Outline the Key Qualities and Benefits Your Brand Offers
  • Create a Narrative, Brand Message and Elevator Pitch
  • Build a Branding Plan
  • Spread the Word about Your Brand Throughout The Space Community
  • Integrate Your Brand into Every Aspect of Your Business
  • Sustain Your Brand Building Program
  • Measure you Branding Program Effectiveness

Perception Management 

“Perception” is defined as the “process by which individuals select, organize, and interpret the input from their senses to give meaning and order to the world around them”. -Jennifer George

Communication Metrics helps you manage the perception of your company, your products and your reputation.  

Client Deliverables


  • Sales
  • Market share
  • Cost savings
  • Leads generated
  • Customer loyalty

Hire us for any scope of work

  • Team Coaching
  • Short-Term Tasks


  • Recurring Projects
  • Full-Time Contract Work

Looking for a First-Class Branding Specialist?